Social Insights // Strategy // Innovation

Strategic Insights Professional

I AM: Creative thinker. Risk taker. Branding passionate. Marketing professional. People-focused. Strategic insights professional. Design lover. Team player. Lifelong learner. Travel junkie. Passionately curious. Critical thinker. Goal-oriented. Eager beaver. Business-focused. Culture fan. Millennial.

Briefly: I am an active person keen to bring new ideas and take part in innovative projects
A bit more detail…

What I do

I use different social research techniques, online and offline, to help organisations adapt to different cultures and trends. Always with a forward-thinking approach and a creative mindset.

Trend Tours

From the online to the offline, experience the latest trends for benchmarking, get inspiring ideas and be miles ahead of your competitors. Areas: Lifestyles, urban and young cultures Retail Eat & drink Events & Local iniciatives City branding Cities: London Barcelona New York Tokyo Outputs: Get a 360º immersion experience with a person who will show you where the latest innovations, trends and creative ideas […]

Insights and Innovation

Identify key people, culture and brand insights that can help develop powerful ideas successfully and drive sustainable business growth. Apply the principles of social anthropology, behavioural psychology, and plain common sense, to the understanding of what people’s attitudes, utterances and actions mean, looking for truths that have big strategic implications for the business. My work spans the following: Brand positioning and architecture Innovation strategy Audience […]

Marketing Strategy

Working as part of a Marketing department or externally, helping to plan, implement and manage international marketing campaigns and materials that can support the achievement of the organisation’s objectives. My work spans the following: Marketing plan definition based on budget Adapt global plans to local markets Create targeted campaigns online/offline Creation of promotional materials and targeted visuals Outputs: Translated copies. Press realises. Social media profiles […]

Trainings and Conferences

Provide best practices and insights on innovation, branding and marketing strategies to professionals in other areas in order to help them develop new skills that will be helpful for their day-to-day work. My experience includes eLearning, university courses and ad-hoc in-company training. My areas of knowledge are the following: Urban cultures New generations (generation Z, millennials, etc.) Consumer analysis and segmentations Coolhunting and trends Innovation, […]

Latest Posts

How will the cities of the future look like?

How will the cities of the future look like?

Co-living spaces, shared mobility and self-driving vehicles The future of our society is urban. According to Medium, urban population is going to treble in Africa and almost double in Asia over the next four decades, with over 50% of the land projected to become urban by 2030. New housing options Housing, transportation and overall urbanization need to be rethought to be environmentally sustainable and at […]

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To live travelling. To work to live.

To live travelling. To work to live.

I consider myself a passionate traveler and since long time ago I dream about doing a round the world trip, like a Willy Fog of the 21st Century. In my free time I like to search for information about it and read about other people’s experiences, and over the last few years I’ve seen more and more people shares the same dream. In fact, more […]

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Culture shock in Japan: going beyond the cliche

Culture shock in Japan: going beyond the cliche

“The grey sprawl of Tokyo was an intimidating version of the future, not yours or mine, but our children’s.” This is how acclaimed travel writer Paul Theroux opens Ghost Train to the Eastern Star (2008). In Sophia Coppola’s Lost in Translation (2003), the film many foreign visitors associate most with Tokyo, it is shown as a cipher, a weird, quirky or inaccessible backdrop used to […]

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