About me

With more than 8 years of experience, both in social research agencies and on client side, working for leading global companies, I combine an analytical view with a global outlook for brands who look to understand cross-cultural insights for innovation and strategy definition.

I have worked with some of the world’s most innovative brands and tackled complex briefs. I have also participated as a speaker and lecturer in different university programs on business innovation, communication and design.

Using a wide range of people-centric, qualitative, digital and immersive techniques, I capture emerging behaviour and spot awe-inspiring insights.

Over the last years I’ve worked for different periods of time in London, Edinburgh, Lyon and Barcelona, with temporary stays in New York and Paris. My professional background and education encompasses a range of marketing, innovation, social research and digital comms experiences.

I’m an avid reader and a music lover. When I’m not working you’ll find me discovering hidden city gems by bike and planning my next big trip.

I like to be my personal life and my profession one thing, feeling at the end of the day that my work brings positive results and it’s aligned with my personal values.

If you are interested in a detailed CV – do get in touch! 🙂

Street art by Zabou, French artist based in London