Research & Strategy
Supporting organisations to design, improve and evolve services that create value for humans, business and environment
Understand what people value, and translate it into a meaningful solution
Research focused on understanding how people think, behave, what drives their decisions and what it is that they value, in order to inform organisational decisions on existing or new services, digital products, and experiences.
Incorporating different methodologies (design thinking, trends, futures thinking and service design) to translate insight into tangible and positive realities.
Ways we can work together
From a one-month deep dive to continuous external support.
We start by understanding your goals and reviewing what you already know about your audience, then identify the gaps and keep learning from there doing research when and if relevant, folding in emerging trends as we go.
Together we define the future you’re working toward, and how to create value now and as it unfolds, with you shaping that future, not just reacting to it.
A senior research leader embedded in your business, driving research with your users, informing strategic decisions, and building the infrastructure your organisation needs to keep creating and evolving valuable, differentiating services.
Not only what people need today, but the foresight to see where things are heading, so your organisation stays relevant and keeps solving problems that matter.
Facilitation for the decisions your organisation can’t afford to drift into. Bringing teams and leadership into one room with one shared picture, through innovation sprints, scenario planning, or systems mapping, among others, so insight turns into commitment.
Especially relevant for pivotal moments, where the aim isn’t generating more ideas, but turning what you already know into a way forward the whole room owns.
Reach out for more details
Hello! I'm Mireia
12+ years of experience as a researcher, working across industries, from tech and startups to public institutions and global organisations, to understand people’s needs, motivations and behaviours, and the evolution of those to inform innovation processes, and translate them into strategy, organisational direction and better services.
I’ve led complex international research projects and multicultural teams, providing direction for the launch and development of high-impact services, while building and mentoring professionals along the way. Think French National Railway, BBC, N26, British Science Association, Nature Publishing, among many others.
Alongside this, I teach at Tech, Design and Business Schools, speak at events, and design and run programmes for leaders and teams navigating change. I’ve also been one of the founding members of the Brighton Wellness Community.Through this work, I support people make sense of transitions, rethink how they work, and develop more intentional, sustainable ways of working and leading in complex environments.
Based in Barcelona, working worldwide.
They’ve already trusted the work
Challenging conventional thinking
The gap between a strategy and its results is almost never technical. It’s human.
The world is changing faster than you can process and you’re making decisions without a clear view of where things are heading
I bring strategic thinking and human insights into the work, practical tools for making better decisions today, grounded in how people and behaviours are actually shifting, so you’re not only thinking about the next quarter, but also about how today’s decisions support the future you want to build, considering complexity and uncertainty.
Focusing not only on the what, but also on the how
Changing strategy without changing how you operate often leads to the same outcomes under a different name. Building a prosperous and sustainable present and future also requires evolving the way decisions are made, work is approached, and teams operate.
Committed to creating prosperous realities for all
Real prosperity means more than financial results. I work with organisations, teams and individuals who understand that what’s good for people, the organisation and the world around them isn’t in conflict with strong performance, but actually what makes it sustainable.
